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Develop a 12- to14-page marketing plan on Insurance products
(not including the title and reference pages, charts and/or graphs)
for any product of your choice. Your marketing plan must: Analyze
the specific marketplace situation in detail, including
organizational strengths, weaknesses, environmental opportunities,
and threats (SWOT analysis). Develop an organizational mission
statement, and forecast performance goals using your situational
analysis. Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include
your ability to effectively appeal to the specific market segments
you will be targeting. Develop a written summary and specific
recommendations for the implementation of your plan.
Writing the Final Paper The Final Paper: Must be 12 to 14
double-spaced pages in length (not including the title and
reference pages, charts and/or graphs), and formatted according to
APA style as outlined in the Ashford Writing Center. Must include a
title page with the following: Title of paper Student’s name Course
name and number Instructor’s name Date submitted Must begin with an
introductory paragraph that has a succinct thesis statement. Must
address the topic of the paper with critical thought. Must end with
a conclusion that reaffirms your thesis. Must use at least four
scholarly sources, in addition to the text.
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